Yahoo Traffic Quality Center
Yahoo today has announced a new set of features for advertisers within Yahoo Search Marketing.
- Blocked Domains (New!)
Yahoo.com now allows advertisers to specify which websites in the Yahoo partner distribution network, where they do not want their ads to appear.
- Pricing Discounts
Advertisers may now automatically receive pricing discounts based on their assessment of the quality of traffic from their partner distribution network.
- Click Protection System
Yahoo wil now track click and search patterns across many data points to identify clicks that advertisers should not be billed for due to issues Yahoo has found. The click protection system generally discards charges from 12 percent to 15 percent of clicks.
- Blocked Continents
Yahoo.com currently excludes traffic from continents other than North America automatically for North American based businesses. If global traffic is important to your business, you can opt into this traffic.
- Traffic Quality Center
This new site Traffic Quality Center from Yahoo is for advertisers to learn traffic quality tips, tools and news. This is the place to go, for instance, if you want to learn how to submit click investigation requests.
This is great stuff to see coming from the Yahoo Search Marketing team!
