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Pay Per Action Ads From Google

I have learned that Google is expanding the beta implementation of Pay Per Action ads. advertisers who previously enabled conversion tracking, and received more than 500 conversions from their CPC- and CPM-based campaigns in the past month, will be automatically added to the beta on a rolling basis.

Google is giving advertisers the ability to create Pay Per Action campaigns and set the desired conversion action from within their Google AdWords accounts.

Many feel that the PPA model is very good for online retailers and other e-commerce sites but I have several partners and clients in the lead generation side of online marketing and I know the PPA model will be much better for their budget and likely to return far better ROI.

I really like this idea and look forward to it’s implementation and reporting back here how things progress.