NFL Marketing Chief Resigns
NFL Marketing Chief Resigns
Lisa Baird resigned her job as the senior Vice President of Marketing for the National Football League. (NFL) Lisa worked for IBM, General Motors & Proctor & Gamble prior to working for the NFL. Lisa will continue her work till the end of the year.
This is a loss for the NFL & other corporations, as Lisa has tremendous insight, and is often found at the forefront of using new marketing methods, or using marketing to combat negative publicity.
Two examples of Lisa’s shrewd marketig savvy was the NFL’s decision to use personal generated content which found it’s way to the big game with a commercial starring Don Cheadle which was shown during the Super Bowl.
Another of Lisa’s advanced marketing strategies was to fight negative publicity the league was facing recently with the Michael Vick dog fighting situation. Lisa ran an ad campaign using the NFL players who work in the various communities and featuring their contributions.
Lisa is leaving to spend time at home, having spent the last four plus years at home earning a very nice income I would say that is a great thing for her to do. Seeing how smart she is being at home will allow the creativity to grow further.
