:: Media Viper ::

Yesterday I went and checked and my next evil ploy has been hatched live online.

This little foray and my earlier post on Adwords Title Hack are inspired by a gentleman known as BlueHatSEO and a exploit he undertook here. Improving organic results.

I will warn others that the owner of the site loves to push edges more than I.

As mentioned in my earlier post I am running an experiment on Google Adwords
using non-Englsih characters in Ad titles and I wanted to use this same sort of
idea to help improve my SERP results for a site that I have given to my daughters.

Now as for my evilness it probably does not qualify as evil but I do push edges,
I question that status quo and at times can have a sharp tongue for really stupid
thoughts others concoct.

Anyhow for over a year I have a website which was ranked #1 on Google for the
term ‘richest women’. It’s a very little static site that has returned over 700%
ROI on my original investment over the two years or so I have owned it.

I gave it to my daughters last year to try to get them interested in the business
side of the internet but they seem more intent on spending money, than earning
it…go figure.

One day recently after Forbes.com released their 400 Richest Americans list I checked my rankings and Forbes.com was now at #1 and took up two spaces on the results page.

They had been at # 2 for so long it always made me smile…These very titans of
wealth and business, were out witted by a small business owner in the coal
mountains of Pennsylvania…(I escaped here from Philadelphia, but thats a different story)

Okay so Forbes does not bother doing SEO … the terms not very competitive and
Forbes could care less if they rank there or not, and have no idea I exist ….in my mind it still made me happy with my thoughts, and it offers incentive to push harder everyday!

I haven’t had a chance to update the site but I want my # 1 spot back and had to
find a way to get it….

While I was going through this untimely SERP drop, I read the BlueHatSEO thread above and as I have posted in the past and was confirmed by another, that if I could get more clicks on my listing in the SERPs that I can get my # 1 position again as Google will feel people find my site more relevant.

Now how am I supposed to get others to think a .info site is better for them than
Forbes? especially when on the subject of being rich??

I decided to use a couple of different ideas, one from my craigslist adventures a
couple of years ago involving making my ads standout again, and a bit of the old
call to action and BlueHatSEOs hack of his title.

Here is my original listing. This was also a test to see if I would lose position
which still could happen, anything is possible with Google..even time travel it seems

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As you can see I redid the title tag on my home page to include a set of keyboard
eyes @|@ some arrows –>> and a very strong call to action at the end of the
title.

Here is the revamped title and cached by Google.

Besure to note the link counts circled in yellow.

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It will be interesting to see what happens here….will people be inclined to click or will the addition of characters into the title tag cause Google to drop the listing further??

Time will tell.

Another interesting item to note is the link counts according to Yahoo..
Forbes has 3,000,000+ my site has 600+

Yeah, links matter….lol… remember quality over quanity!!!

Well I hope you like this and would like to see others use it in more competitive
terms as I will as well, given client & partner willingness to be as insane….

Results to come so stay tuned!!

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