Media Viper

Made For Affiliates, By Affiliates. Pepperjam Network.

One of my favorite things is seeing others succeed. I like seeing others who started an online business quite a few years ago truly succeed and grow, and it is great to see a business near your own have great success so its great to see another Pennsylvania based business being recognized. Another is sitting on the Small Business Council of the company that recoginizes business achievement Fortune Inc.

Kris Jones President & CEO is the man who built his company into a Fortune 500 company. Pepperjam is a multi faceted company offering marketing services combines with technology services to assist businesses in meeting their online marketing goals.

Pepperjam has been featured on The Inc 500s fastest growing company list for the last three years and it is fun to see them on this list. What is amazing is the list is for 2007 and as such does not include earnings from 2008 and the launch of the PepperJam Network.

PepperJam Network brings together an impressive list of Advertisers with top quality publishers bringing the Internet community fantastic offers that people want. Top name brands turn to PepperJam to build their Internet business.

As an affiliate marketer and having websites built that feature many of the PepperJam Networks offer. PepperJam has top quality backend that is easy to navigate and feature todays hot Advertisers so your offers will convert and make you money. I encourage everyone to hook onto the rising star that is PepperJam.

Join Pepperjam Network today!

Introduction to Google Ranking -From GoogleBlog by Amit Singhal

Everyone who is interested in SEO should be salivating at the mouth on this news as Amit is part of the search rankings team and is blogging how Google determines which pages deserve to be at the top of the organic SERPs. Google says they are going to give us the information as to how they determine good webpages for upper results rankings in the Google SERPs.

Amit is a Google Fellow who has been working within the Search a.k.a. Information Retrieval (or IR) field for over 18 years. He has been with Google since 2000 and knows a great deal about how their search algorithms work.

Understanding how the Google Algoritm works has allowed me to dominate Google Front Page results and as such I feel it is a competitive edge that I have over other SEOs.

So if you want to compete in the SEO field it is critical you read what Amit has to offer and learn as much as you can about algorithms.

Today Amit covers three topics

1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention

I have written about each of these concepts myself and am glad to see that Google is going to touch on them as well.

I will run down my thoughts as to how each affects your search results and goals.

1. Best local results served internationally is really quite simple, I am in Italy and search Google.com for ‘Italian Pizza’ Google will typically know I am looking for a place to order pizza in Italy and serve me the most relevant local establishments first followed by regional results then national and then international.

2. Keep It Simple - Not much to go on about here - it is a derivative of Keep It Simple, Stupid! Google the term if you have further questions.

3. No Manual Intervention - No hand bans - I have said this a few times over the years, 1,000,000,000s of webpages prevents the company from manually placing sites at the top or other such non-sense accusing Google employees of nepotism.

Again it would be a logistical nightmare to manually try to manage the SERPs. Google seems to have a hard enough time keeping the Paid Search side under control.

They can hand ban those sites caught doing malicious or illegal acts. enough said.

So make sure to stay tuned to Googles Blog for the next installment.

1,000,000s of Businesses without Google PageRank!!!!

That’s right there are literally 1,000,000s of Businesses without Google PageRank!!!!

In New York City alone there are over 250,000 businesses without Google PageRank contributing nearly $4.5 billion in tax revenues to the city.. (2002 Stats)
Can you imagine how much money these businesses are earning without any Google PageRank?

If you can then you are much more intelligent than 99% of the so called business people running around online and who actually panic & fret over their business being alloted a stupid green ingot value to be assigned by who they believe is the savior to their business aspirations the almighty Google.com

Just because all the Forest Gumps in the world can’t find a better solution to building a business online or offline does not mean we all need to follow in their shoes.

I challenge you to go out into the village, town, or city where you live, and see how many businesses are alive and well without having a silly value assigned to them by a search engine.

Many of those businesses were in existence before PageRank and doing quite well without a silly green ingot value.

If your business is not doing well or your stomach twists and turns because your business suffered a green ingot devaluation, visit with a serious marketing company that can help you build a business online!

So Google has told everyone they removed the supplemental results tag. Someone thinks that Matt Cutts gave away a secret to find supplemental results.

Matt Cutts stops by Sphinn to spin propaganda that he did not reveal anything about finding supplemental results.

From MattCutts A Sphinn

http://sphinn.com/story/5469

I haven’t checked on this myself. Personally, if someone find a search that returns supplemental results, that doesn’t bother me that much. It’s just that it didn’t really make sense to call out the supplemental label to end-users, and the label carried some connotations that no longer applied from the original supplemental index (e.g. that it was months or more out of date).

Now Matt did not reveal any magic trick and does not need to. The supplemental results did not disappear as Matt notes in the yammering above.

So reading this on Sphinn I decided to show everyone at Sphinn how to find if they have pages in the supplemental results.

This can be done by anyone even my youngest daughter has grasped the concept and she could careless.

For this lesson we need only a Google search box and 3 URLs any website can be found with.

I decided to see if Sphinn.com was a good candiate for an example site and it seems they are;

We take the websites URLs and enter them into the Google Search Box

Results 1 - 1 of 1 for http://www.sphinn.com

No supplemental results were found but the 1 of 1 for the absolute URL is the first indication there is something wrong.

Results 1 - 10 of about 144 for www.sphinn.com
Now this is better but in a way also telling since one would think Sphinn.com would have more than 144 pages to display. But what do I know?? I’m not in the SEO clique….not that I want to be… but it would be nice to know I could be….

Results 1 - 2 of 2 for http://sphinn.com

In order to show you the most relevant results, we have omitted some entries very similar to the 2 already displayed.
If you like, you can repeat the search with the omitted results included. If you like, you can repeat the search with the omitted results included.
What do we have here? but Sphinn.com sitting in the Supplemental Results……

So there is a lesson here…Do not believe most of what Google has to say especially if it comes from anyone other then the original owners and even then I doubt you can trust anything those two have to say in regards to their cash cow.

Until next time,

Peace!

Google Guruji??

Yes I know people are going to say I am insane and to be honest that’s fine. One of my partners gave me the title this past week.
Here is why it’s okay and why I may be the Google Guruji. Google has now agreed with me!!

Yes I know that sounds egotistical and big headed, but then when Google agrees with you it’s hard not to start to feel that way. Honest at least.
On Valentines Day 2005 (Eons ago in the search world) I wrote an article for seochat.com on why a couple of things involving links were likely to hurt webmasters and seos more than help.

Those things were reciprocal links and buying links.

Reciprocal Links Are Useless!!

Well it seems the search Giant today August 17, 2007 has decided to agree with me. They updated the items that fall under link schemes at this page.

Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging (”Link to me and I’ll link to you.”)
• Buying or selling links

Google’s Link Schemes Page

As you can see above two things I wrote of back then, are now added to the list of ban-able offenses in Googles method of operation.

Reciprocal linking and buying / selling links. Over the years it seems many of the other so called “SEOs” thought that I was completely wrong, off course, and dismissed me as being behind the times.

Indeed this issue is going to catch fire as the blogs and forums are filled with the news.

Reciprocal links banned

Google bans reciprocal linking

Reciprocal links will get you banned

Links schemes don’t work

SEORoundtable has a clue

Those clients & partners who have stood by me and my disdain for links and my love for long term results sit at the very top of their results months & years on end for a reason.

Now having Google prove me right makes everything worth all the BS I had to put up with in the ultra-competitive Search Engine Optimization field.

In closing I do have some concern as to why Google waited so long to drop the bomb???

Peace and Good luck!

Your Google Guruji

Google Turns It’s Back On Spam Tactics For Movie Producers

Hidden Text & Links On Google Promotional Site

As it turns out Google has started it’s foray into Hollywood (who couldn’t tell g-boys want their mugs on TV more?) with the promotion of a new movie from the Bourne series.

The promotion is for “The Bourne Ultimatum,” Google built a link for it www.google.com/bourne . The URL redirects you to www.searchforbourne.com which appears to be a Google Maps-mash up interlaced with promotional aspects to come.

If you scroll down some on the right hand side will be a link to the Bourne Files. When you visit this site you get to see trailers and everything is pushed to the consumer above the fold.

http://www.thebournefiles.com

However when you scroll down there is a definite set of problems.

1. The text is almost hidden.

2. The text is stuffed with keyword terms.

3. The hidden text reveals truely black hat methods using hidden links.

Where is Matt Cutts???

Ohh where is the Spam Team on this one???

Yesterday I went and checked and my next evil ploy has been hatched live online.

This little foray and my earlier post on Adwords Title Hack are inspired by a gentleman known as BlueHatSEO and a exploit he undertook here. Improving organic results.

I will warn others that the owner of the site loves to push edges more than I.

As mentioned in my earlier post I am running an experiment on Google Adwords
using non-Englsih characters in Ad titles and I wanted to use this same sort of
idea to help improve my SERP results for a site that I have given to my daughters.

Now as for my evilness it probably does not qualify as evil but I do push edges,
I question that status quo and at times can have a sharp tongue for really stupid
thoughts others concoct.

Anyhow for over a year I have a website which was ranked #1 on Google for the
term ‘richest women’. It’s a very little static site that has returned over 700%
ROI on my original investment over the two years or so I have owned it.

I gave it to my daughters last year to try to get them interested in the business
side of the internet but they seem more intent on spending money, than earning
it…go figure.

One day recently after Forbes.com released their 400 Richest Americans list I checked my rankings and Forbes.com was now at #1 and took up two spaces on the results page.

They had been at # 2 for so long it always made me smile…These very titans of
wealth and business, were out witted by a small business owner in the coal
mountains of Pennsylvania…(I escaped here from Philadelphia, but thats a different story)

Okay so Forbes does not bother doing SEO … the terms not very competitive and
Forbes could care less if they rank there or not, and have no idea I exist ….in my mind it still made me happy with my thoughts, and it offers incentive to push harder everyday!

I haven’t had a chance to update the site but I want my # 1 spot back and had to
find a way to get it….

While I was going through this untimely SERP drop, I read the BlueHatSEO thread above and as I have posted in the past and was confirmed by another, that if I could get more clicks on my listing in the SERPs that I can get my # 1 position again as Google will feel people find my site more relevant.

Now how am I supposed to get others to think a .info site is better for them than
Forbes? especially when on the subject of being rich??

I decided to use a couple of different ideas, one from my craigslist adventures a
couple of years ago involving making my ads standout again, and a bit of the old
call to action and BlueHatSEOs hack of his title.

Here is my original listing. This was also a test to see if I would lose position
which still could happen, anything is possible with Google..even time travel it seems

=====================================================

As you can see I redid the title tag on my home page to include a set of keyboard
eyes @|@ some arrows –>> and a very strong call to action at the end of the
title.

Here is the revamped title and cached by Google.

Besure to note the link counts circled in yellow.

==========================================================

It will be interesting to see what happens here….will people be inclined to click or will the addition of characters into the title tag cause Google to drop the listing further??

Time will tell.

Another interesting item to note is the link counts according to Yahoo..
Forbes has 3,000,000+ my site has 600+

Yeah, links matter….lol… remember quality over quanity!!!

Well I hope you like this and would like to see others use it in more competitive
terms as I will as well, given client & partner willingness to be as insane….

Results to come so stay tuned!!

*

Google Universal Search Engine Optimization Strategy

I know a lot of people have questions about the new Google Universal algorithm and I thought it would be a good idea to help webmasters prepare their websites and intellectual property for inclusion in the Google Universal algo.

1. Search on Google for the keyword term you want to be on the front page for. Look at what is presented to you. Up top you will find different links under the Google Logo. Those links are where you want to place your pages, images, books, videos, etc into on Google.

2. Rename all pictures to you keyword terms instead of pic983a.jif use internet_marketing.gif

3. Rename all website pages to keyword terms, if they are not already.

4. Create Videos, place on Google Video and YouTube, each should be named to match your keyword term.

5. Get a blog on blogger.com Try to name it your keyword term if at all possible.

6. Write a press release and distribute it via PRweb.com paid release which will link you to Google News.

7. Get involved in Google groups for your niche.

8. List your business with Google Local. You will get a post card sent to you with a PIN number which you will need to use to verify your listing with Google. Works well!

GoogleThinksYou’reAnIdiot

First I think you should know Google thinks you are an idiot with a capital I. I know that this is pushing the edges but hey Google does it and I feel I can push right back.

It says it right here on their blog.

Google Universal Blog Post 

“We want to help you find the very best answer, even if you don’t know where to look.”

Ohh?? When did you or I become stupid??? We need Google to tell us we’re not smart enough to figure out what we want… so Google the almighty, in it’s infinite wisdom, will reach down and tell us what we are too stupid to figure out for ourselves. Who died and made them god? I know I didn’t!

I think it is time for webmasters to stop Google dead in their tracks. It’s time for recording artists, rock stars, hip hop & rap musicians, actors, actresses, ceos, models, marketers, brands, webmasters small and large, everyone publishing online to take what is rightfully theirs and make Google pay to use it.
Google.com has now decided that the organic results, once the bastion of websites exclusively, should be openned up to include a smorgasboard of somewhat related items in addition to web results, which includes news, images, and groups results right on the same search results page.

Googles Blog brags about adding these new features as whats best for the user. I doubt that, because with Google the “do no evil” mantra is just a clever ploy to mask what the true mission is which since I brought it up is “live on OD”

Now you are saying Clint you’re crazy, nobody lives when they OD, but this is a different OD or overdose. Google’s blog puppet for the universal search writes “We want to help you find the very best answer, even if you don’t know where to look.” I think they’re out to have us OD on Google information overload.
So strange as this may seem everywhere users do not know where to look leads back into Googles walls. They use the page of Steve Jobs for example. When you do a Google search for good old Steve 3 images are found at the top. Sponsored results from a non google entity are pushed to the far right.

The three images of Steve are all linked to where else?? Google Images….wow that was a stretch for them wasn’t it??? After Googles images we have the wiki which Google seems to have become addicted to, as if they can’t figure out where else to find good information. (I thought they were a search engine?) then under this we get to Steves real information that should be first which is Apple computers.

Further down in the middle of the page we find a video of Steve on none other than Youtube. Wow these guys are trying so hard. Why they must have worked so hard to find that “relevant” video clip. Farther at the bottom of the page we find news results for Steve Jobs that lead to where else?? Google News.

As we can see Google has collected all the world’s information (they are collecting currently and will be till stopped) they have now taken our information, Steves’s a prime example but there are many others and are using other peoples lives to drive traffic to their own properties effectively blocking Steve Jobs from promoting himself or hiring an d agency to do the job for him.

Google is reshaping the search results page from a democratically based set of information to a set owned and run by The Google Tsars, Brin Page & Schmidt. The change is starting, Google is taking the brands, stars, everything anyone can own that is known as intellectual property and published on the Internet for others to view and use and locking it up in their own little fortress.

It is time to stop these Greedy barons of search in their tracks. I have a way for us to find freedom from having our IP stolen out from under our control. I have a way everyone can profit from Google…they pay publishers to display their ads….time for Google to pay people to display their sites in the organic side too!!

Otherwise follow these simple instructions to stop Google.

1. Sell any & all shares of Google Stocks.
2. Open up your robots.txt file and include this Google Killer!

User-agent: Googlebot
Disallow: /

Peace

I’ve read the articles and forum posts as well as occassional blog posts on how personalized search is going to effectively end SEO101 as we know it. Here is the bite pun intended

You have to log in to your account with Google for personalization. Who wants an extra step added to search??? Wheres the KISS? Ohh Google can’t do that otherwise those comp sci degrees will seem a waste.

I was originally going to name this How The Yellow Book Proves Personalized Search Wrong. But I liked the new title better giving the ending as this is nothing personal against personalized search…I just don’t see it as the SEO Killer (number 132)

How the telephone book proves Google personalized search is nothing to fret over, and Why many search engine marketers are wrong about personalized search.

According to Google’s Web Help Center,

“Personalized Search is part of Google’s ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can:

* Get the results most relevant to you, based on what you’ve searched for in the past

* View and manage your past searches, including the webpages, images, news headlines and Froogle results you’ve clicked on

* Create bookmarks you can access from any computer

One search engine marketer whose writings I read and someone who I feel knows more than most is Jim Hedger, and while I think he is great I think he went the wrong way see Jim feels that personalized search is the end to the usefulness of the old school SEO techniques.

“the advent of personalized results makes the standard website ranking report somewhat useless” was what Jim said in an article recently.

However there is only one slight problem with this thinking and that is the telephone book. Yes the white and yellow page telephone books with millions of residents and businesses phone numbers inside which can be found by anyone.

You are going to say that the telephone book is no longer relevant…it’s something your parents used, and you do not know where the one you have is, or you throw it away when it’s delivered perhaps.

That’s all good except one thing many seem to forget and that is history is a great teacher of the future,

You see I need not look in the telephone book for the number to my friends or family, in fact after several decades I can still remember the very first phone number of my childhood due to having to have memorized it back then.

I don’t need to look up the number to my favorite pizza shop, my favorite concert venue, where I like to buy my clothing, or shop for music and movies, nor to my favorite places to dine.

We do not typically search for what we know…..we search for what we do not know. Be it the results of the recent Super Bowl or how to install a ceiling fan in the den. This is what search is all about, information we do not know,

I do not need to search for topics on SEO or Search Marketing as I know them very well, the new news on these areas is delivered to me via Google alerts or I can set up an RSS reader and pull RSS feeds from the sites and topics I need to stay abreast of.

What I do need information on is one of my passions and that is a muscle car. A 1988 Monte Carlo SS. I love this car and the particular style. It is becoming more and more rare as time goes by and the upkeep and restoration is a way for me to find my balance.

When I look for a part such as the new rear springs I put on as the old ones felt like I ran over a speed bump at 65 mph when in reality it was an anthill at 5mph.

This is when I needed to do a search as I wanted to find the best parts, and others experience with them. Some parts cannot be found at the local automotive parts stores, and so I need to order online and have them delivered, this is when search is most important to me.

Another aspect is bookmarks, and once I have found a site I am sure I will find useful again I bookmark it and can get there without needing to do a search.

In fact once I know the website or company name, I can simply type that alone into any internet browser and be taken directly to the website, so for example if you type in the word ‘jegs’ you will be taken to http://www.jegs.com the website where I order most of my parts.

While writing this, I never once needed to do a search, as I said earlier, search is not for what we know, it’s for the millions of things we do not know.

SEO ranking results are even more important in the age of personalization.