Google Advertisers To See Ad Inventory Run
Search marketing resources
It has been announced that Google will soon advise Advertisers where their ads are run across the Adsense Publisher Network. This move gives advertisers some previously missing information to help the advertiser decide where their ad money is best spent.
You may recall Google allowed publishers to purchase ads on targeted websites in April 2005, however advertisers till this point were left out in the cold as Google only fed the amount of impressions and clicks to the advertisers.
Once all of the newly offered features are completely intergrated Adveretisers will be able to pull a CSV within the Google reporting tools and will be supplied a detailed list of where the ads are running.
The new reporting is in beta at this point and should be in full swing by the second quarter of this year. This move is one Advertisers have been demanding so that they may control where their ads are displayed, a move aimed at quality control of advertisers brands.
To me this is a move aimed also at killing off Spammers and MFA (Made for Adsense) websites. What better way for Google to clean up their index by having Advertisers decide where their ads are published??
What do you think?
