:: Media Viper ::

Here are some keywords almost everyone should consider using as negative keyword terms especially anyone using broad match as a means of targeting visitors

• free
• craigslist
• directions
• ebay
• facebook
• free sample
• game
• games
• lyrics
• map
• maps
• myspace
• nude
• porn
• recipe
• samples
• sex
• sexy
• utube
• you tube

As you can see this list is a marketer worst nightmare unless marketing items that would match well with the terms. As always you would want to maximize the ROI of all advertising expenditures and the list above should help increase your profit margins and bottom line earning.

Can You Really Spy For Cash?

I just picked up a copy of an eye-opening report called “The PPC Spytool Conspiracy” by a guy named Mark Roth.

I had never heard of Mark before… but this report is bound to get some people’s attention, because he claims to expose the truth behind the spying tools that have come out recently like Undercover Profits and Google Cash Detective.

To be honest, I wasn’t expecting much… but then I found out that Mark has quietly become a PPC Super Affiliate in just two years, even breaking the $1 million dollar mark in his first year online. I really started listening after seeing the certificate Google sent him when he got his 1 millionth lead with Google AdWords… that has to get your attention.

I sat down to read the thing through… and I was shocked at the content Mark is giving away for free in this jam-packed 30+ page report.

It seems that Mark just wants to set the record straight once and for all about spying tools… what they can do, what their limits are, and how they can cost you big time if you don’t know what you’re doing.

The report would have been great if he stopped there… but he dropped some of his secrets to attaining PPC Super Affiliate status that really blew me away. Here is a guy who’s not trying to come off as a guru, he’s just talking from experience about how he mastered the PPC game.

This report is worth so much more than most $47 ebooks out there, so I highly suggest downloading your copy while Mark is still crazy enough to reveal these secrets for free: Free Report

To your success!

PS- There is a lot of controversy surrounding spying tools, so I would seriously hurry to get your hands on this before Mark has to take it down: PPC Tool

Google print ads are next to hit the search marketing options for Google Advertisers via Google Adwords
.

I found a new tab in My Client Center today which at this point does nothing but it is there.

So it seems Advertisers will have the choice to run ads in newspapers and magazines and be able to track the metrics. That would be great for advertisers…maybe not so great for the newspapers & magazines.

Personally I like the idea of having greater choices in where to market for my clients and the ability to refine the target market whom we wish to places ads in front of when they are receptive to new ideas or seeking to learn via reading.

Google Adwords Campaign Optimizer
It works to improve your keywords traffic and ads so that your campaign is maximized to reach it’s full potential.

One does need to be careful as Google loves to take advertisers out of exact or specific match and push them to the money grab of broad match. Careful here as you will end up making a car payment for one of Googles executives this month if you do not pay attention to your account.

Continued Below

It is in Googles best interest to do this as a free service as by doing so they stand to increase your ad spend and their earning revenues. Since the task is automated by computing power Google has no real expense in this and therefore is earning in excess of 90% or more profit margin on this tool.

While I will concead there is some expense in the development of the tool, however the long term ROI that Google gains in return, will far exceed the minimal r & d dollars spent in the development.

Stay tuned for more tutorial info and fun pictures!

Pay Per Action Ads From Google

I have learned that Google is expanding the beta implementation of Pay Per Action ads. advertisers who previously enabled conversion tracking, and received more than 500 conversions from their CPC- and CPM-based campaigns in the past month, will be automatically added to the beta on a rolling basis.

Google is giving advertisers the ability to create Pay Per Action campaigns and set the desired conversion action from within their Google AdWords accounts.

Many feel that the PPA model is very good for online retailers and other e-commerce sites but I have several partners and clients in the lead generation side of online marketing and I know the PPA model will be much better for their budget and likely to return far better ROI.

I really like this idea and look forward to it’s implementation and reporting back here how things progress.

Google Adwords Ad Mastery

I had read of someone who wanted to increase their organic serp results by using
special characters in their title tag. Being of the mind that an unusual title
would attract more clicks and help boost ones ranking in the natural results.

So I was thinking about a way to make my ads stand out from the competition in
the pay per click campaigns, and thought to take a bit of the idea above and
apply it to my campaigns.

I knew Google and others will not allow me to use special English characters in my ad and thought perhaps the bots would not be able to read non-English characters.

So what I have decided to do was use non English characters in my ads.

I have placed the characters within the title tag at the front, at the end, and at
the front and end.

Below are images of the ads and stats.

After which you will find the instructions on how you can implement this feature in your ads.

From the small testing I have done there have been mixed results. I do not see the ads hurting my campaigns and in some instances the ads were the true conversion winners.

Warning: This may not be acceptable to Google Google Adwords and may result in having your ads not displayed or placed on hold.

Ok so to make the special characters you need to simply use the following methods:

Use notepad or wordpad or any plain text editor and use the instructions noted
below. Please note there are written instructions below the example characters below.
This list is organized by Accent type. The sample shows a letter with that accent, and the Notes present any special comments about using that accent.
For the Template, the symbol “V” means any vowel.
ACCENT SAMPLE TEMPLATE NOTES
Acute ó Ó Control+’, V ‘ = apostrophe key
Circumflex ô Ô Shift+Control+^, V
Grave ò Ò Control+`, V
Tilde ñ Ñ Shift+Control+~, V Only works with “n,N,o,O,a,A”
Umlaut ö Ö Shift+Control+:, V := colon key
Example 1: To type the letter ó, hold down the Control key, then press the apostrophe key. Release both keys and type o. The accented letter should appear.
Example 2: To type the letter Ó, hold down the Control key, then press the apostrophe key. Release both keys and type O. The accented letter should appear.
Example 3: To type ñ, hold down the Shift key, then the Control key, then the ~ key. Release all three keys, then type n.

Other Foreign Characters
This list is current for Word 2000. Some foreign characters may not have codes in

earlier versions of Word.
SYMBOL NAME CODE NOTES
¡ Upside-down exclamation point Alt+Shift+Control+! Either Alt key

works.
¿ Upside-down question mark Alt+Shift+Control+? Either Alt key

works.

So that is how you make the characters. They will show up on your notepad or
other text editor.

Save those in a file so you will remember them.

Now go to Adwords open your PPC account manager and copy and paste the special
characters into your Adwords Ads and save.

That is the killer you need!!!!!

Again this may or may not be legit but whether it is or not the worst that will
happen is the Ads will be disapproved.

This will take time to happen and in the mean time you have a competitive edge!!!
You got it here first!

Remember the MediaViper always says:

“Bite the competition, before they bite you!”

Search marketing resources

It has been announced that Google will soon advise Advertisers where their ads are run across the Adsense Publisher Network. This move gives advertisers some previously missing information to help the advertiser decide where their ad money is best spent.

You may recall Google allowed publishers to purchase ads on targeted websites in April 2005, however advertisers till this point were left out in the cold as Google only fed the amount of impressions and clicks to the advertisers.

Once all of the newly offered features are completely intergrated Adveretisers will be able to pull a CSV within the Google reporting tools and will be supplied a detailed list of where the ads are running.

The new reporting is in beta at this point and should be in full swing by the second quarter of this year. This move is one Advertisers have been demanding so that they may control where their ads are displayed, a move aimed at quality control of advertisers brands.

To me this is a move aimed also at killing off Spammers and MFA (Made for Adsense) websites. What better way for Google to clean up their index by having Advertisers decide where their ads are published??

What do you think?

Here is some important Pay Per Click Marketing information that pay per click marketers and advertisers should know, as well as Adsense publishers whose income is affected by Googles moves within Adwords.

Google.com will make changes to the Adwords Algorithm next week when the company adjusts the calculations it uses for advertisers quality score to determine the minimum bid formula.

Google in looking to expand it’s new open-G world of working with advertisers has come up with an idea to publish data on minimum bids of all keywords within the advertisers ad groups.

Google is quoted as saying their changes:” will improve the overall quality of ads that we serve by lowering minimum bids for high quality ads and raising minimum bids for low quality ads,”

From a post over at the Adwords Blog : “We expect that the higher minimum bids for low quality ads will reduce the number of low quality ads we show to our users.”

This will finally put a stop to hype marketers like P Marshall and the inane practice of chasing 5000 long tail keywords. This is one area where I typically see a good deal of clients failing with their campaigns.

Googles way of cleaning up the spam!