:: Media Viper ::

Pay Per Action Ads From Google

I have learned that Google is expanding the beta implementation of Pay Per Action ads. advertisers who previously enabled conversion tracking, and received more than 500 conversions from their CPC- and CPM-based campaigns in the past month, will be automatically added to the beta on a rolling basis.

Google is giving advertisers the ability to create Pay Per Action campaigns and set the desired conversion action from within their Google AdWords accounts.

Many feel that the PPA model is very good for online retailers and other e-commerce sites but I have several partners and clients in the lead generation side of online marketing and I know the PPA model will be much better for their budget and likely to return far better ROI.

I really like this idea and look forward to it’s implementation and reporting back here how things progress.

Pay Per Action Beta Test From Google.com

Google.com has decided to offer a limited beta of pay per action online advertising. Pay Per Action or PPA as it will come to be known allows advertisers to base payments on a certain consumer action such as a sale or a form fill for a newsletter subscription.

PPA Ads will be displayed only within the AdSense Publisher Network. Publishers are allowed to choose whether they want CPA ads to appear on their sites. Google will send invitations to both publishers and advertisers during the next few weeks.

It should be noted that this is the second beta offering from Google involving PPA ads which previously ran on the Content Network side of Google. Adsense was not involved at that time and should yield good results for advertisers.

For publishers CPA ads will generate a lower volume higher cost option on the ads displayed within their Adsense publishing channels. With fewer actions will come a more lucrative revenue earning capability.

The exciting thing for myself and others publishing Adsense ads is there will be a great deal of choice if asked to participate and apparently we will know how much any lead or action will generate it terms of revenue.

Google is prepared well for this offering going so far as to implement the new PPA ads within the current Adsense offerings so publishers will continue to earn revenues from PPC while beta testing the new PPA ads.

I can’t wait for my invitation!!