:: Media Viper ::

So Google has told everyone they removed the supplemental results tag. Someone thinks that Matt Cutts gave away a secret to find supplemental results.

Matt Cutts stops by Sphinn to spin propaganda that he did not reveal anything about finding supplemental results.

From MattCutts A Sphinn

http://sphinn.com/story/5469

I haven’t checked on this myself. Personally, if someone find a search that returns supplemental results, that doesn’t bother me that much. It’s just that it didn’t really make sense to call out the supplemental label to end-users, and the label carried some connotations that no longer applied from the original supplemental index (e.g. that it was months or more out of date).

Now Matt did not reveal any magic trick and does not need to. The supplemental results did not disappear as Matt notes in the yammering above.

So reading this on Sphinn I decided to show everyone at Sphinn how to find if they have pages in the supplemental results.

This can be done by anyone even my youngest daughter has grasped the concept and she could careless.

For this lesson we need only a Google search box and 3 URLs any website can be found with.

I decided to see if Sphinn.com was a good candiate for an example site and it seems they are;

We take the websites URLs and enter them into the Google Search Box

Results 1 - 1 of 1 for http://www.sphinn.com

No supplemental results were found but the 1 of 1 for the absolute URL is the first indication there is something wrong.

Results 1 - 10 of about 144 for www.sphinn.com
Now this is better but in a way also telling since one would think Sphinn.com would have more than 144 pages to display. But what do I know?? I’m not in the SEO clique….not that I want to be… but it would be nice to know I could be….

Results 1 - 2 of 2 for http://sphinn.com

In order to show you the most relevant results, we have omitted some entries very similar to the 2 already displayed.
If you like, you can repeat the search with the omitted results included. If you like, you can repeat the search with the omitted results included.
What do we have here? but Sphinn.com sitting in the Supplemental Results……

So there is a lesson here…Do not believe most of what Google has to say especially if it comes from anyone other then the original owners and even then I doubt you can trust anything those two have to say in regards to their cash cow.

Until next time,

Peace!

Google Guruji??

Yes I know people are going to say I am insane and to be honest that’s fine. One of my partners gave me the title this past week.
Here is why it’s okay and why I may be the Google Guruji. Google has now agreed with me!!

Yes I know that sounds egotistical and big headed, but then when Google agrees with you it’s hard not to start to feel that way. Honest at least.
On Valentines Day 2005 (Eons ago in the search world) I wrote an article for seochat.com on why a couple of things involving links were likely to hurt webmasters and seos more than help.

Those things were reciprocal links and buying links.

Reciprocal Links Are Useless!!

Well it seems the search Giant today August 17, 2007 has decided to agree with me. They updated the items that fall under link schemes at this page.

Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging (”Link to me and I’ll link to you.”)
• Buying or selling links

Google’s Link Schemes Page

As you can see above two things I wrote of back then, are now added to the list of ban-able offenses in Googles method of operation.

Reciprocal linking and buying / selling links. Over the years it seems many of the other so called “SEOs” thought that I was completely wrong, off course, and dismissed me as being behind the times.

Indeed this issue is going to catch fire as the blogs and forums are filled with the news.

Reciprocal links banned

Google bans reciprocal linking

Reciprocal links will get you banned

Links schemes don’t work

SEORoundtable has a clue

Those clients & partners who have stood by me and my disdain for links and my love for long term results sit at the very top of their results months & years on end for a reason.

Now having Google prove me right makes everything worth all the BS I had to put up with in the ultra-competitive Search Engine Optimization field.

In closing I do have some concern as to why Google waited so long to drop the bomb???

Peace and Good luck!

Your Google Guruji

This is kind of a rant against artificial link builders and pay for performance SEO plans.

I have a client who has retained my services on a pay and pay for performance SEO plan and at times I am not one to accept a lot of this type work (very rare that I do) as I usually am apprehensive about things done, before I am retained.

After talking with my client in negotiations and his long term overall good quality efforts I was convinced this would not have the pitfalls I find with other sites.

So after knocking out the seo work on a few of the pages we begin to discuss links. As many of you know I think most link building is a waste. So my client tells me he has a guy who has been building links for him and I ask him to send me some that have been done.

Below is the link builders recent e-mail to my client. The italizied parts are from the e-mail and of course I add my witty responses ;->

I build a lot of links in past week.

So the guy send my clients 3 links he has placed for his football handicapping site. Thats a lot of links I feel so bad for the guy building those three links…I do…..okay so I am stretching the truth a bit. So is the link builder as noted in the next sentence below;

You got pagerank 6 links from this pages:

We’ll cover this blatant lie below.

Here is what one of the pages says where the link is placed.

http://www.cacti.net/donate_contributers.php

What is Cacti?

Cacti is a complete frontend to RRDTool, it stores all of the necessary information to create graphs and populate them with data in a MySQL database. The frontend is completely PHP driven. Along with being able to maintain Graphs, Data Sources, and Round Robin Archives in a database, cacti handles the data gathering. There is also SNMP support for those used to creating traffic graphs with MRTG.

Nothing about football in there… unless its encrypted with secret spy code. Also you do not get PR6 from this site as there are a gazillion other links you share the PR6 with so you may get PR .0006

Next Non-Relevant Site

http://forum.snitz.com/donations.asp

The Software is Free, Why Donate Anything?

Snitz Forums 2000 is a culmination of hard work and commitment to providing a FREE product to the web community that is of professional quality. If you feel that you would like to give a donation for your use of this product, or just because you want to support this product, you can use one of the methods below.

I guess another secret code relevant to football???? Please this guy is screwing the site down the drain.

I wanted to see how great of a server this site was on:

Reverse IP: 3,025,353 other sites hosted on this server.

Ohhh and the site is just 1 of over 3 million…how special……NOT!!
Here is another beauty

http://www.webdesignfromscratch.com/supporters.cfm

How to design web sites that simply work

‘Web Design from Scratch’ aims to be a complete guide to web design for everyone interested in creating effective web pages.

Somehow in the grand scheme of things, in the minute world of search engine scoring algorithms, a football website, and a website design firm are related, not relevant to each other but related some how and why this must be worth….

Not worth the time it’s taken me to write this bit of bad news for other webmasters.