Media Viper

NFL Marketing Chief Resigns

Lisa Baird resigned her job as the senior Vice President of Marketing for the National Football League. (NFL) Lisa worked for IBM, General Motors & Proctor & Gamble prior to working for the NFL. Lisa will continue her work till the end of the year.

This is a loss for the NFL & other corporations, as Lisa has tremendous insight, and is often found at the forefront of using new marketing methods, or using marketing to combat negative publicity.

Two examples of Lisa’s shrewd marketig savvy was the NFL’s decision to use personal generated content which found it’s way to the big game with a commercial starring Don Cheadle which was shown during the Super Bowl.

Another of Lisa’s advanced marketing strategies was to fight negative publicity the league was facing recently with the Michael Vick dog fighting situation. Lisa ran an ad campaign using the NFL players who work in the various communities and featuring their contributions.

Lisa is leaving to spend time at home, having spent the last four plus years at home earning a very nice income I would say that is a great thing for her to do. Seeing how smart she is being at home will allow the creativity to grow further.

Online Advertising To Surpass Radio Advertising By Years End

“While advertising spend is experience tremendous growth, Radio is lagging behind and by years end likely to fall behind online advertising in addition too losing to television and newpapers in adaption to the internet.

“While advertising spending is growing rapidly online, it is not necessarily at the expense of radio,” says Ben Macklin.

Ben Macklin is senior analyst and author of a report for emarketer titled “Radio Trends: On Air and Online.”. “There seems to be no reason why this market cannot find a new lease on life and benefit from the growth in the online sector. Advertisers should not abandon radio in favor of the Web, but combine the two to take advantage of the unique attributes of each.” Mr. Macklin was quoted as saying.

The report from eMarketer expects US radio advertising spend to grow 1.5% during 2007 to $20.4 billion. However this is really a bit lackluster due to the fact that between 2006 and 2011, an additional $2.5 billion will be spent on radio advertising.

Growth here will be seen on radio station web sites, and through in-stream Internet audio advertising. Additional enhancers are satellite audio, HD Radio pod casting and mobile devices.