:: Media Viper ::

Yahoo Becomes an Adsense Publisher For Two Weeks!

Good morning readers - One of the first to have the announcement MediaViper.com notes that Yahoo said Wednesday, that they will begin a test running Google ads alongside Yahoo.com’s organic search results.

The two-week trial run of Google’s AdSense for Search service will be limited to no more than 3% of Yahoo search queries, & will not include the company’s network of affiliate or premium publisher partners.

The move leads to speculation that Yahoo is trying to forge a stronger alliance with Google.com which Yahoo hopes will increase efforts to resist Microsoft’s hostile takeover attempt. The move was made following discussion the two companies held about Yahoo potentially outsourcing search ad sales to Google.

Yahoo basically becomes a publisher of Google Adsense yet unlike the rest of us Adsense publishers, likely to earn a majority of the revenue generated within any arrangement.

In announcing the ad test with Google Wednesday, Yahoo re-stated that thier board members are continuing to review their options to maximize stockholder value, including exploration of potential commercial business ventures.

Yahoo also went on to say “the testing does not necessarily mean that Yahoo will join the AdSense for Search program, or that any further commercial relationship with Google will result.” Yahoo also said it would not comment further on the nature or timing of any potential relationship.

Microsoft, just a week ago warned that it would lower its offer price if Yahoo didn’t come to an agreement on the proposed merger, within three weeks time, and immediately raised antitrust questions about Yahoo’s ad test with Google.

“Any agreement between Google & Yahoo would consolidate over 90% of the search advertising market in Google’s hands,” said Microsoft in a statement. “This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo.”

U.S. Sen. Herb Kohl (D-WI), chairman of the Senate Judiciary Committee’s Subcommittee on Antitrust, Competition Policy and Consumer Rights, voiced his thoughts on the Yahoo - Google venture, further vindicating Microsofts stance.

“We will be following closely the results of the short-term test alliance between Yahoo and Google,” he said in a statement. “Should there be moves to make this agreement permanent, we will examine it closely in the Antitrust Subcommittee to ensure that it does not harm competition.”

Yahoo’s board of directors has rejected Microsoft’s $31-a-share offer as “substantially undervaluing” the company, in its response Monday to Microsoft’s ultimatum. In exploring alternatives to a Microsoft acquisition, Yahoo has had discussions about a possible deal with companies including News Corp. and Time Warner Inc.

Two sources, paidContent and Silicon Alley Insider were reporting late week that Yahoo is in serious talks with Time Warner, which may see a Yahoo-AOL merger agreement which could be announced as soon as next week. A Yahoo-Google search partnership would only sweeten the deal, with Google already owning a 5% stake in AOL. Whether that deal will actually come together remains unclear.

Yahoo could possibly see its’ ad trial with Google, will push Microsoft to boost its offer price. Earlier on Wednesday, a large Yahoo investor criticized Microsoft for threatening to lower its bid.

Yahoo Publisher Network Offers Paypal Payments!

Yahoo! Publisher Network offers publisher payments with convenient PayPal payment option.

One great thing is it requires a minimum earning of only $50, instead of $100, so you don’t have to wait as long for your paydays!!!

There are other benefits of choosing PayPal, too:

• Same-day payment—no waiting 7-10 days, when receiving payments via a check.
• No-fee transfers to your PayPal account. So you don’t pay more for added convenience.

I think this is a great thing for Yahoo to do for it’s publishers and it certainly kicks Google Adsense down a peg!

How soon till Google offers same day payouts via Google Checkout?

Google Adwords Ad Mastery

I had read of someone who wanted to increase their organic serp results by using
special characters in their title tag. Being of the mind that an unusual title
would attract more clicks and help boost ones ranking in the natural results.

So I was thinking about a way to make my ads stand out from the competition in
the pay per click campaigns, and thought to take a bit of the idea above and
apply it to my campaigns.

I knew Google and others will not allow me to use special English characters in my ad and thought perhaps the bots would not be able to read non-English characters.

So what I have decided to do was use non English characters in my ads.

I have placed the characters within the title tag at the front, at the end, and at
the front and end.

Below are images of the ads and stats.

After which you will find the instructions on how you can implement this feature in your ads.

From the small testing I have done there have been mixed results. I do not see the ads hurting my campaigns and in some instances the ads were the true conversion winners.

Warning: This may not be acceptable to Google Google Adwords and may result in having your ads not displayed or placed on hold.

Ok so to make the special characters you need to simply use the following methods:

Use notepad or wordpad or any plain text editor and use the instructions noted
below. Please note there are written instructions below the example characters below.
This list is organized by Accent type. The sample shows a letter with that accent, and the Notes present any special comments about using that accent.
For the Template, the symbol “V” means any vowel.
ACCENT SAMPLE TEMPLATE NOTES
Acute ó Ó Control+’, V ‘ = apostrophe key
Circumflex ô Ô Shift+Control+^, V
Grave ò Ò Control+`, V
Tilde ñ Ñ Shift+Control+~, V Only works with “n,N,o,O,a,A”
Umlaut ö Ö Shift+Control+:, V := colon key
Example 1: To type the letter ó, hold down the Control key, then press the apostrophe key. Release both keys and type o. The accented letter should appear.
Example 2: To type the letter Ó, hold down the Control key, then press the apostrophe key. Release both keys and type O. The accented letter should appear.
Example 3: To type ñ, hold down the Shift key, then the Control key, then the ~ key. Release all three keys, then type n.

Other Foreign Characters
This list is current for Word 2000. Some foreign characters may not have codes in

earlier versions of Word.
SYMBOL NAME CODE NOTES
¡ Upside-down exclamation point Alt+Shift+Control+! Either Alt key

works.
¿ Upside-down question mark Alt+Shift+Control+? Either Alt key

works.

So that is how you make the characters. They will show up on your notepad or
other text editor.

Save those in a file so you will remember them.

Now go to Adwords open your PPC account manager and copy and paste the special
characters into your Adwords Ads and save.

That is the killer you need!!!!!

Again this may or may not be legit but whether it is or not the worst that will
happen is the Ads will be disapproved.

This will take time to happen and in the mean time you have a competitive edge!!!
You got it here first!

Remember the MediaViper always says:

“Bite the competition, before they bite you!”

Google Adsense Releasing Top Query Stats To Publishers

It appears Google is allow Adsense publishers to see the keywords that users input into the Google Search Bar on publishers websites.

I had incorrectly posted this would show publishers which terms were used to find their soites.

When you click log in if you scroll to the bottom of the overview page under the quick rerports section under Adsense for search reports you will see the Top Queries CSV link.

Once you click on the link it taks you to a page that looks similar to the current Advanced Reports Tab with a new radio button added under the Aggregate Or Channel Selection Buttons.

Your search — top query stats — did not match any answers in the AdSense Help Center. Please edit your search terms and try again.

If there are no searches on your website then this is the message that will be generated.

Well it seems there is a correlation between the MyPublishers Tab presented in my Adsense log in screen and the Google WebDevelopers API service.

This was brought to my attention by activeco from webproworld.com

From Google:
The AdSense API is a free beta service that allows developers to integrate AdSense directly into their service offerings, enabling their publishers to create or make changes to an AdSense account without leaving the developer’s site. With the API, developers have the flexibility to tailor their AdSense implementation to their publishers and the functionality they need to manage their publishers’ accounts.

You can read the full information here:
http://code.google.com/support/bin/answer.py?answer=54844&topic=10047

Now what really makes this cool is I found another answer from Google I think many of us will like,

From Google

Will I earn revenue for publishers that I did not sign up but whose AdSense accounts I now manage?

You will receive a share of the revenue that existing AdSense publishers make through your website. However, you won’t be eligible for the $100 bounty that you’d collect from a new AdSense publisher who signed up through your API implementation.

This ties in then to what I was shown about a year ago which was a MyClients Adsense Interface from Google. Which I had in my account for less than a week lol.

Interesting new developments are coming within Adsense it seems as we soon will be able to include videos on our sites and earn revenues from those as well.

Stay tuned for more !

Well today while looking at my Adsense earnings I noticed a new tab up top labeled
My Publishers

Below is what was on the screen when I clicked the tab!

I checked the blog and jensense and neither has any information….Weird eh?

I don’t have any other information about it yet but will update the blog here when I do.

As there does not seem to be too many others with this added I have decided to add a screenshot. Here it is from the front side. I have another screen shot below this with the look of the tab once clicked.

Here is a screenshot of what the page looks like with the MyPublishers Tab clicked on.