PPC Negative Keywords

Bloged in Search Marketing, Pay Per Click, Adwords, Advertising by semadvance Tuesday February 26, 2008

Here are some keywords almost everyone should consider using as negative keyword terms especially anyone using broad match as a means of targeting visitors

  • free
  • craigslist
  • directions
  • ebay
  • facebook
  • free sample
  • game
  • games
  • lyrics
  • map
  • maps
  • myspace
  • nude
  • porn
  • recipe
  • samples
  • sex
  • sexy
  • utube
  • you tube

As you can see this list is a marketer worst nightmare unless marketing items that would match well with the terms. As always you would want to maximize the ROI of all advertising expenditures and the list above should help increase your profit margins and bottom line earning.

Top 10 Stores For Electronics

Bloged in Search Marketing, Social Marketing, Marketing by semadvance Monday February 18, 2008

Top 10 Stores For Electronics

When marketing affiliate programs knowing where your target market may be headed is always a nice bit of information to have at your disposal.

Below is the changing tide it seems from brick & mortar big shots to online ease!

How likely is it that you would recommend this store for electronics to a friend?

Shop most often at: % NPS*
Amazon 48.7%
Costco 35.4%
Fry’s 21.9%
Best Buy 14.6%
Radio Shack 11.6%
Circuit City 10.0%
Sears 5.6%
Sam’s Club 4.9%
Wal-Mart -7.8%
Target -14.4%
 

* Net Promoter Score. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.Source: BIGresearch

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