Here are some keywords almost everyone should consider using as negative keyword terms especially anyone using broad match as a means of targeting visitors
- free
- craigslist
- directions
- ebay
- free sample
- game
- games
- lyrics
- map
- maps
- myspace
- nude
- porn
- recipe
- samples
- sex
- sexy
- utube
- you tube
As you can see this list is a marketer worst nightmare unless marketing items that would match well with the terms. As always you would want to maximize the ROI of all advertising expenditures and the list above should help increase your profit margins and bottom line earning.