Media Viper

1,000,000s of Businesses without Google PageRank!!!!

That’s right there are literally 1,000,000s of Businesses without Google PageRank!!!!

In New York City alone there are over 250,000 businesses without Google PageRank contributing nearly $4.5 billion in tax revenues to the city.. (2002 Stats)
Can you imagine how much money these businesses are earning without any Google PageRank?

If you can then you are much more intelligent than 99% of the so called business people running around online and who actually panic & fret over their business being alloted a stupid green ingot value to be assigned by who they believe is the savior to their business aspirations the almighty Google.com

Just because all the Forest Gumps in the world can’t find a better solution to building a business online or offline does not mean we all need to follow in their shoes.

I challenge you to go out into the village, town, or city where you live, and see how many businesses are alive and well without having a silly value assigned to them by a search engine.

Many of those businesses were in existence before PageRank and doing quite well without a silly green ingot value.

If your business is not doing well or your stomach twists and turns because your business suffered a green ingot devaluation, visit with a serious marketing company that can help you build a business online!

Microsoft wins Facebook

In a great win for Microsoft the software giant announced Wednesday that is investing $240 million for a 1.6% stake in Facebook.com — The deal concludes that the social network is valued at a huge $15 billion. Beating out Google, Microsoft also won exclusive global rights to sell third-party banner ads on Facebook.

To put this in perspective for everyone, you know I have to toss in the reality, the Microsoft wins Facebook deal is reportedly expecting a profit of $30 million on revenue of $150 million. So the $15 billion valuation is based on earnings of just 10% of that amount.

A lot of people were thinking Google would win this one but Microsoft has an agreement to sell ads on Facebook in the U.S. since August of last year so it seemed they were in the pocket already. Another smart move by microsoft was to expand the agreement internationally because 60% of Facebook’s nearly 50 million registered users live outside the USA.

Microsoft believes that user base is on track to exceed 200 million and eventually 300 million members, said Kevin Johnson, president of Microsoft’s platforms and services division, during a conference call Wednesday.

On the call, Johnson downplayed what one analyst called the “faddishness” of Facebook. “Figured with [Facebook’s] monetization opportunities,” said Johnson, “you could very quickly get to the valuation” of $15 billion.

Analysts agreed that whatever Facebook’s prospects, social networking can no longer be considered a fad. “These are seasoned companies making well-thought-out investments,” said Gartner analyst Andrew Frank of the deal.

As you may know Microsoft owns a branded social networking offering, “Windows Live Spaces,” which has attracted an audience of 9.8 million, according to comScore.

Johnson said he was pleased with Microsoft’s ability to monetize Facebook’s network thus far, but that there are “many initiatives underway to drive that higher.”

Owen Van Natta, Facebook’s vice president of operations and chief revenue officer, did allude to Microsoft’s recent acquisition of aQuantive, saying the deal was “a deep strategic move for them.”

With this latest victory, Microsoft still faces an uphill battle against Google in the war for online ad dollars. In its fiscal year ending in June, Microsoft’s online ad revenue rose 21% to $1.84 billion. During the same period, Google’s ad revenue totaled $13.3 billion.

It seems this is also another shot at Myspace which was once the dominant social network but it seems first to market in the social networking space may not have been the best idea given the amount of negative press they were under initially.

Yahoo today has announced a new set of features for advertisers within Yahoo Search Marketing.

• Blocked Domains (New!)

Yahoo.com now allows advertisers to specify which websites in the Yahoo partner distribution network, where they do not want their ads to appear.

• Pricing Discounts

Advertisers may now automatically receive pricing discounts based on their assessment of the quality of traffic from their partner distribution network.

• Click Protection System

Yahoo wil now track click and search patterns across many data points to identify clicks that advertisers should not be billed for due to issues Yahoo has found. The click protection system generally discards charges from 12 percent to 15 percent of clicks.

• Blocked Continents

Yahoo.com currently excludes traffic from continents other than North America automatically for North American based businesses. If global traffic is important to your business, you can opt into this traffic.

• Traffic Quality Center

This new site Traffic Quality Center from Yahoo is for advertisers to learn traffic quality tips, tools and news. This is the place to go, for instance, if you want to learn how to submit click investigation requests.

This is great stuff to see coming from the Yahoo Search Marketing team!