Media Viper

NFL Marketing Chief Resigns

Lisa Baird resigned her job as the senior Vice President of Marketing for the National Football League. (NFL) Lisa worked for IBM, General Motors & Proctor & Gamble prior to working for the NFL. Lisa will continue her work till the end of the year.

This is a loss for the NFL & other corporations, as Lisa has tremendous insight, and is often found at the forefront of using new marketing methods, or using marketing to combat negative publicity.

Two examples of Lisa’s shrewd marketig savvy was the NFL’s decision to use personal generated content which found it’s way to the big game with a commercial starring Don Cheadle which was shown during the Super Bowl.

Another of Lisa’s advanced marketing strategies was to fight negative publicity the league was facing recently with the Michael Vick dog fighting situation. Lisa ran an ad campaign using the NFL players who work in the various communities and featuring their contributions.

Lisa is leaving to spend time at home, having spent the last four plus years at home earning a very nice income I would say that is a great thing for her to do. Seeing how smart she is being at home will allow the creativity to grow further.

Online Advertising To Surpass Radio Advertising By Years End

“While advertising spend is experience tremendous growth, Radio is lagging behind and by years end likely to fall behind online advertising in addition too losing to television and newpapers in adaption to the internet.

“While advertising spending is growing rapidly online, it is not necessarily at the expense of radio,” says Ben Macklin.

Ben Macklin is senior analyst and author of a report for emarketer titled “Radio Trends: On Air and Online.”. “There seems to be no reason why this market cannot find a new lease on life and benefit from the growth in the online sector. Advertisers should not abandon radio in favor of the Web, but combine the two to take advantage of the unique attributes of each.” Mr. Macklin was quoted as saying.

The report from eMarketer expects US radio advertising spend to grow 1.5% during 2007 to $20.4 billion. However this is really a bit lackluster due to the fact that between 2006 and 2011, an additional $2.5 billion will be spent on radio advertising.

Growth here will be seen on radio station web sites, and through in-stream Internet audio advertising. Additional enhancers are satellite audio, HD Radio pod casting and mobile devices.

So Google has told everyone they removed the supplemental results tag. Someone thinks that Matt Cutts gave away a secret to find supplemental results.

Matt Cutts stops by Sphinn to spin propaganda that he did not reveal anything about finding supplemental results.

From MattCutts A Sphinn

http://sphinn.com/story/5469

I haven’t checked on this myself. Personally, if someone find a search that returns supplemental results, that doesn’t bother me that much. It’s just that it didn’t really make sense to call out the supplemental label to end-users, and the label carried some connotations that no longer applied from the original supplemental index (e.g. that it was months or more out of date).

Now Matt did not reveal any magic trick and does not need to. The supplemental results did not disappear as Matt notes in the yammering above.

So reading this on Sphinn I decided to show everyone at Sphinn how to find if they have pages in the supplemental results.

This can be done by anyone even my youngest daughter has grasped the concept and she could careless.

For this lesson we need only a Google search box and 3 URLs any website can be found with.

I decided to see if Sphinn.com was a good candiate for an example site and it seems they are;

We take the websites URLs and enter them into the Google Search Box

Results 1 - 1 of 1 for http://www.sphinn.com

No supplemental results were found but the 1 of 1 for the absolute URL is the first indication there is something wrong.

Results 1 - 10 of about 144 for www.sphinn.com
Now this is better but in a way also telling since one would think Sphinn.com would have more than 144 pages to display. But what do I know?? I’m not in the SEO clique….not that I want to be… but it would be nice to know I could be….

Results 1 - 2 of 2 for http://sphinn.com

In order to show you the most relevant results, we have omitted some entries very similar to the 2 already displayed.
If you like, you can repeat the search with the omitted results included. If you like, you can repeat the search with the omitted results included.
What do we have here? but Sphinn.com sitting in the Supplemental Results……

So there is a lesson here…Do not believe most of what Google has to say especially if it comes from anyone other then the original owners and even then I doubt you can trust anything those two have to say in regards to their cash cow.

Until next time,

Peace!

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Reddit.com

What is Reddit?

Basically Reddit.com is what is known as a social news website. At Reddit people post links to content they enjoy which they find online.

The viral nature of Reddit.com is the other people who visit the site can vote the links upward or downward, which will of course either feature them prominently, or dump them to dust.

The sites’ social aspect comes in the discussion rooms where people can chat about the posted resources. they can also vote on other peoples comments. If a comment receives too many negative votes the comment will no longer be displayed.
Reddit has also learned that sub directory’s will work in drawing visitors directly into niche subjects such as politics, programming and some guy named Joel on software.

Visit Reddit.com and post your favorites!