Google Guruji - I must be one!!!
Google Guruji??
Yes I know people are going to say I am insane and to be honest that’s fine. One of my partners gave me the title this past week.
Here is why it’s okay and why I may be the Google Guruji. Google has now agreed with me!!
Yes I know that sounds egotistical and big headed, but then when Google agrees with you it’s hard not to start to feel that way. Honest at least.
On Valentines Day 2005 (Eons ago in the search world) I wrote an article for seochat.com on why a couple of things involving links were likely to hurt webmasters and seos more than help.
Those things were reciprocal links and buying links.
Reciprocal Links Are Useless!!
Well it seems the search Giant today August 17, 2007 has decided to agree with me. They updated the items that fall under link schemes at this page.
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:
- Links intended to manipulate PageRank
- Links to web spammers or bad neighborhoods on the web
- Excessive reciprocal links or excessive link exchanging (”Link to me and I’ll link to you.”)
- Buying or selling links
As you can see above two things I wrote of back then, are now added to the list of ban-able offenses in Googles method of operation.
Reciprocal linking and buying / selling links. Over the years it seems many of the other so called “SEOs” thought that I was completely wrong, off course, and dismissed me as being behind the times.
Indeed this issue is going to catch fire as the blogs and forums are filled with the news.
Google bans reciprocal linking
Reciprocal links will get you banned
Those clients & partners who have stood by me and my disdain for links and my love for long term results sit at the very top of their results months & years on end for a reason.
Now having Google prove me right makes everything worth all the BS I had to put up with in the ultra-competitive Search Engine Optimization field.
In closing I do have some concern as to why Google waited so long to drop the bomb???
Peace and Good luck!
Your Google Guruji
