Hidden Text & Links On Google Promotional Site

Bloged in Search Optimization, Google by semadvance Tuesday July 3, 2007

Google Turns It’s Back On Spam Tactics For Movie Producers

Hidden Text & Links On Google Promotional Site

As it turns out Google has started it’s foray into Hollywood (who couldn’t tell g-boys want their mugs on TV more?) with the promotion of a new movie from the Bourne series.

The promotion is for “The Bourne Ultimatum,” Google built a link for it www.google.com/bourne . The URL redirects you to www.searchforbourne.com which appears to be a Google Maps-mash up interlaced with promotional aspects to come.

If you scroll down some on the right hand side will be a link to the Bourne Files. When you visit this site you get to see trailers and everything is pushed to the consumer above the fold.

http://www.thebournefiles.com

However when you scroll down there is a definite set of problems.

1. The text is almost hidden.

2. The text is stuffed with keyword terms.

3. The hidden text reveals truely black hat methods using hidden links.

Where is Matt Cutts???

Ohh where is the Spam Team on this one???

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