Google Universal Search Engine Optimization Strategy

Bloged in Search Optimization, Google Universal by semadvance Wednesday May 23, 2007

Google Universal Search Engine Optimization Strategy

I know a lot of people have questions about the new Google Universal algorithm and I thought it would be a good idea to help webmasters prepare their websites and intellectual property for inclusion in the Google Universal algo.

1. Search on Google for the keyword term you want to be on the front page for. Look at what is presented to you. Up top you will find different links under the Google Logo. Those links are where you want to place your pages, images, books, videos, etc into on Google.

2. Rename all pictures to you keyword terms instead of pic983a.jif use internet_marketing.gif

3. Rename all website pages to keyword terms, if they are not already.

4. Create Videos, place on Google Video and YouTube, each should be named to match your keyword term.

5. Get a blog on blogger.com Try to name it your keyword term if at all possible.

6. Write a press release and distribute it via PRweb.com paid release which will link you to Google News.

7. Get involved in Google groups for your niche.

8. List your business with Google Local. You will get a post card sent to you with a PIN number which you will need to use to verify your listing with Google. Works well!

Google Universal AKA GoogleThinksYou’reAnIdiot

Bloged in Search Optimization, Google by semadvance Friday May 18, 2007

GoogleThinksYou’reAnIdiot

First I think you should know Google thinks you are an idiot with a capital I. I know that this is pushing the edges but hey Google does it and I feel I can push right back.

It says it right here on their blog.

Google Universal Blog Post 

“We want to help you find the very best answer, even if you don’t know where to look.”

Ohh?? When did you or I become stupid??? We need Google to tell us we’re not smart enough to figure out what we want… so Google the almighty, in it’s infinite wisdom, will reach down and tell us what we are too stupid to figure out for ourselves. Who died and made them god? I know I didn’t!

I think it is time for webmasters to stop Google dead in their tracks. It’s time for recording artists, rock stars, hip hop & rap musicians, actors, actresses, ceos, models, marketers, brands, webmasters small and large, everyone publishing online to take what is rightfully theirs and make Google pay to use it.
Google.com has now decided that the organic results, once the bastion of websites exclusively, should be openned up to include a smorgasboard of somewhat related items in addition to web results, which includes news, images, and groups results right on the same search results page.

Googles Blog brags about adding these new features as whats best for the user. I doubt that, because with Google the “do no evil” mantra is just a clever ploy to mask what the true mission is which since I brought it up is “live on OD”

Now you are saying Clint you’re crazy, nobody lives when they OD, but this is a different OD or overdose. Google’s blog puppet for the universal search writes “We want to help you find the very best answer, even if you don’t know where to look.” I think they’re out to have us OD on Google information overload.
So strange as this may seem everywhere users do not know where to look leads back into Googles walls. They use the page of Steve Jobs for example. When you do a Google search for good old Steve 3 images are found at the top. Sponsored results from a non google entity are pushed to the far right.

The three images of Steve are all linked to where else?? Google Images….wow that was a stretch for them wasn’t it??? After Googles images we have the wiki which Google seems to have become addicted to, as if they can’t figure out where else to find good information. (I thought they were a search engine?) then under this we get to Steves real information that should be first which is Apple computers.

Further down in the middle of the page we find a video of Steve on none other than Youtube. Wow these guys are trying so hard. Why they must have worked so hard to find that “relevant” video clip. Farther at the bottom of the page we find news results for Steve Jobs that lead to where else?? Google News.

As we can see Google has collected all the world’s information (they are collecting currently and will be till stopped) they have now taken our information, Steves’s a prime example but there are many others and are using other peoples lives to drive traffic to their own properties effectively blocking Steve Jobs from promoting himself or hiring an d agency to do the job for him.

Google is reshaping the search results page from a democratically based set of information to a set owned and run by The Google Tsars, Brin Page & Schmidt. The change is starting, Google is taking the brands, stars, everything anyone can own that is known as intellectual property and published on the Internet for others to view and use and locking it up in their own little fortress.

It is time to stop these Greedy barons of search in their tracks. I have a way for us to find freedom from having our IP stolen out from under our control. I have a way everyone can profit from Google…they pay publishers to display their ads….time for Google to pay people to display their sites in the organic side too!!

Otherwise follow these simple instructions to stop Google.

1. Sell any & all shares of Google Stocks.
2. Open up your robots.txt file and include this Google Killer!

User-agent: Googlebot
Disallow: /

Peace

Link Builders - Careful what you pay for….

Bloged in LinkingIssues by semadvance Wednesday May 2, 2007

This is kind of a rant against artificial link builders and pay for performance SEO plans.

I have a client who has retained my services on a pay and pay for performance SEO plan and at times I am not one to accept a lot of this type work (very rare that I do) as I usually am apprehensive about things done, before I am retained.

After talking with my client in negotiations and his long term overall good quality efforts I was convinced this would not have the pitfalls I find with other sites.

So after knocking out the seo work on a few of the pages we begin to discuss links. As many of you know I think most link building is a waste. So my client tells me he has a guy who has been building links for him and I ask him to send me some that have been done.

Below is the link builders recent e-mail to my client. The italizied parts are from the e-mail and of course I add my witty responses ;->

I build a lot of links in past week.

So the guy send my clients 3 links he has placed for his football handicapping site. Thats a lot of links I feel so bad for the guy building those three links…I do…..okay so I am stretching the truth a bit. So is the link builder as noted in the next sentence below;

You got pagerank 6 links from this pages:

We’ll cover this blatant lie below.

Here is what one of the pages says where the link is placed.

http://www.cacti.net/donate_contributers.php

What is Cacti?

Cacti is a complete frontend to RRDTool, it stores all of the necessary information to create graphs and populate them with data in a MySQL database. The frontend is completely PHP driven. Along with being able to maintain Graphs, Data Sources, and Round Robin Archives in a database, cacti handles the data gathering. There is also SNMP support for those used to creating traffic graphs with MRTG.

Nothing about football in there… unless its encrypted with secret spy code. Also you do not get PR6 from this site as there are a gazillion other links you share the PR6 with so you may get PR .0006

Next Non-Relevant Site

http://forum.snitz.com/donations.asp

The Software is Free, Why Donate Anything?

Snitz Forums 2000 is a culmination of hard work and commitment to providing a FREE product to the web community that is of professional quality. If you feel that you would like to give a donation for your use of this product, or just because you want to support this product, you can use one of the methods below.

I guess another secret code relevant to football???? Please this guy is screwing the site down the drain.

I wanted to see how great of a server this site was on:

Reverse IP: 3,025,353 other sites hosted on this server.

Ohhh and the site is just 1 of over 3 million…how special……NOT!!
Here is another beauty

http://www.webdesignfromscratch.com/supporters.cfm

How to design web sites that simply work

‘Web Design from Scratch’ aims to be a complete guide to web design for everyone interested in creating effective web pages.

Somehow in the grand scheme of things, in the minute world of search engine scoring algorithms, a football website, and a website design firm are related, not relevant to each other but related some how and why this must be worth….

Not worth the time it’s taken me to write this bit of bad news for other webmasters.

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