Google Website Optimizer
Google Website Optimizer
Google.com today has released it’s Google Website Optimizer, an application which Google has developed to aide help Webmasters, website owners and marketers to do variate tests over different landing pages in order to determine which designs drive the most targeted conversions.
Conversion statistics can be used for various business goals such as sales conversions, newsletter sign ups and downloads of information to name just a few helpful uses.
With the release of the release of the Google Website Optimizer tool Google has now come full circle with it’s 2006 Fall beta release of the application to Adwords Advertisers, which allows any marketer to display ads, measure with Analytics and now improve the landing pages for increased conversions.
This new tool will allow advertisers to receive up to 10,000 versions of a Web page. Tony Leung of Google, was quoted as saying “Website Optimizer is dedicated to converting visitors into customers and improving Web pages”
The website optimizer will not improve your search engine rankings in the organic side. The Website Optimizer allows marketers and advertisers take a web page, add some Java scripts to the page, and this will allow them to display to consumers varied versions of that page. The marketers and advertisers can track the pages that work best and determine which version is most effective in terms of earning profits and driving return on investment.
The new tool represents one of the biggest product launches in quite sometime for Google’s AdWords business. Markerters and Advertisers can sign up here.
