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Pay Per Action Beta Test From Google.com

Google.com has decided to offer a limited beta of pay per action online advertising. Pay Per Action or PPA as it will come to be known allows advertisers to base payments on a certain consumer action such as a sale or a form fill for a newsletter subscription.

PPA Ads will be displayed only within the AdSense Publisher Network. Publishers are allowed to choose whether they want CPA ads to appear on their sites. Google will send invitations to both publishers and advertisers during the next few weeks.

It should be noted that this is the second beta offering from Google involving PPA ads which previously ran on the Content Network side of Google. Adsense was not involved at that time and should yield good results for advertisers.

For publishers CPA ads will generate a lower volume higher cost option on the ads displayed within their Adsense publishing channels. With fewer actions will come a more lucrative revenue earning capability.

The exciting thing for myself and others publishing Adsense ads is there will be a great deal of choice if asked to participate and apparently we will know how much any lead or action will generate it terms of revenue.

Google is prepared well for this offering going so far as to implement the new PPA ads within the current Adsense offerings so publishers will continue to earn revenues from PPC while beta testing the new PPA ads.

I can’t wait for my invitation!!