Search Marketing Television
Search Engine Marketing Television Advertising News
Google.com started to enter the television advertising fray last year, and the Wall Street Journal has announced that the search giant and is about to sign a deal with satellite television provider the Dish Network.
While it is not anything new in the announcement that Google wants to expand it’s advertising empire beyond Adwords paid search, and other ad formats it has rolled out as of late, there is more to the story.
Googles owners the G-boys believe that they have the stuff needed to reinvent traditional media, and have gone so far as to claim that the can make advertising in traditional media much more efficient, which in turn would increase ROI. The only problem is the G-boys have all wind and no sail apparently.
Their recent bout at radio advertising (traditional media) with their recent purchase of Dmark automated radio ad company has not performed well and the brother team of Chad & Ryan Steelberg have left the company due to tensions.
From my perspective Google might want to stay with what they know best, TV is headed out, short attention span theater is in as the new media vehicle to ride on and Google is good at hitching along with new and improved.
I think Adwords and paid advertising online could be improved and once Google has the perfect vehicle in place online the advertisers will spend even more money on buying online ad space.
One of the major errors in corporate business is expanding into areas a company is not built to take on. We typically do not see automakers taking on airplane manufacturers or retail super box giants. There is a reason for this, and maybe the G-boys should pay attention to past history, it’s noted for a reason.
