:: Media Viper ::

There are those people in life who underachieve, and there are other people who are mediocre in life. Many will just do enough to get by and others will not go that far. Many of these type people work in the advertising industry as well as the search marketing field.

These same people will attempt to manage your advertising and marketing without taking risks or a willingness to try something new. This is too bad for you the owner of a great website or product as aversion to risk won’t make your brand a household name any time soon.

As you can see the MediaViper is an over achiever who enjoys over coming obstacles. Mountains are great obstacles man loves to overcome. Advertising online presents obstacles that need to be overcome.

Getting over obstacles in life prepares us for the realities that set in each day. Nothing worth owning is obtained easily. When presented with obstacles those who turn and retreat, lose a piece of their soul, something that saps our power in ways many do not realize.

When you look back on the obstacles you have had to overcome to achieve success and when considering further success and who you decide to partner with in life or business you will typically be drawn to others who have the same traits and characteristics as you do.

When you reach the pinnacle the view on top is one of the best!!

I know some of you are saying walking up a mountain trail full of rocks and boulders is not overcoming obstacles.

It is though when you ride your ATV up the mountain!!

If you are ready to enhance your advertising online and want a partner who overcomes your obstacles in business feel free to email me clint at sem-advance.com

Pay Per Action Beta Test From Google.com

Google.com has decided to offer a limited beta of pay per action online advertising. Pay Per Action or PPA as it will come to be known allows advertisers to base payments on a certain consumer action such as a sale or a form fill for a newsletter subscription.

PPA Ads will be displayed only within the AdSense Publisher Network. Publishers are allowed to choose whether they want CPA ads to appear on their sites. Google will send invitations to both publishers and advertisers during the next few weeks.

It should be noted that this is the second beta offering from Google involving PPA ads which previously ran on the Content Network side of Google. Adsense was not involved at that time and should yield good results for advertisers.

For publishers CPA ads will generate a lower volume higher cost option on the ads displayed within their Adsense publishing channels. With fewer actions will come a more lucrative revenue earning capability.

The exciting thing for myself and others publishing Adsense ads is there will be a great deal of choice if asked to participate and apparently we will know how much any lead or action will generate it terms of revenue.

Google is prepared well for this offering going so far as to implement the new PPA ads within the current Adsense offerings so publishers will continue to earn revenues from PPC while beta testing the new PPA ads.

I can’t wait for my invitation!!

Search Engine Marketing Television Advertising News

Google.com started to enter the television advertising fray last year, and the Wall Street Journal has announced that the search giant and is about to sign a deal with satellite television provider the Dish Network.

While it is not anything new in the announcement that Google wants to expand it’s advertising empire beyond Adwords paid search, and other ad formats it has rolled out as of late, there is more to the story.

Googles owners the G-boys believe that they have the stuff needed to reinvent traditional media, and have gone so far as to claim that the can make advertising in traditional media much more efficient, which in turn would increase ROI. The only problem is the G-boys have all wind and no sail apparently.

Their recent bout at radio advertising (traditional media) with their recent purchase of Dmark automated radio ad company has not performed well and the brother team of Chad & Ryan Steelberg have left the company due to tensions.

From my perspective Google might want to stay with what they know best, TV is headed out, short attention span theater is in as the new media vehicle to ride on and Google is good at hitching along with new and improved.

I think Adwords and paid advertising online could be improved and once Google has the perfect vehicle in place online the advertisers will spend even more money on buying online ad space.

One of the major errors in corporate business is expanding into areas a company is not built to take on. We typically do not see automakers taking on airplane manufacturers or retail super box giants. There is a reason for this, and maybe the G-boys should pay attention to past history, it’s noted for a reason.

Improve Marketing - Defeat Stereotypes

I read an interesting article this morning on advertising to single moms. Seems that marketers for the most part have very little clues as to reality. In that their perceptions are so misconstrued that they actually harm advertising clients as opposed to helping them truely.

First most women hate being labeled a “mom” and more despise being marketed to in that form. They prefer to be thought of as women with children as it seems are more receptive to advertising when marketers view them as such.

But this is not limited to moms and mothers..marketers must look beyond what is known or “perceived” to be target market and find out the reality of how the target market feels when being advertised to.

Here are some interesting sterotypes about single moms for example.

Age bracket

What marketers believe:
35% of single moms are 18-24 years old

The truth is:
12% of single moms are 18-24 years old

Education:

What marketers believe:
31% of single moms did not finish high school

The truth is:
19% of single moms did not finish high school

Ethnicity:

What marketers believe:
24% of single moms are Caucasian

The truth is:
58% of single moms are Caucasian

Source: DraftFCB

At the DraftFCB Advertising agency, the word “mom” is no longer to be used. Think about that for a minute when considering your marketing methods. What other words should we lose when talking with consumers?

As you can see sterotypes like the ones above will hurt your clients more than help. While the hurt is not measurable or felt in the P & L statments, it is the amount of lost sales that one has to consider.

The moral is to not let your own prejudices or stereotypes have a detrimental effect on your income. Be the smarter marketer!