Introduction to Google Ranking -From GoogleBlog by Amit Singhal
Everyone who is interested in SEO should be salivating at the mouth on this news as Amit is part of the search rankings team and is blogging how Google determines which pages deserve to be at the top of the organic SERPs. Google says they are going to give us the information as to how they determine good webpages for upper results rankings in the Google SERPs.
Amit is a Google Fellow who has been working within the Search a.k.a. Information Retrieval (or IR) field for over 18 years. He has been with Google since 2000 and knows a great deal about how their search algorithms work.
Understanding how the Google Algoritm works has allowed me to dominate Google Front Page results and as such I feel it is a competitive edge that I have over other SEOs.
So if you want to compete in the SEO field it is critical you read what Amit has to offer and learn as much as you can about algorithms.
Today Amit covers three topics
1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention
I have written about each of these concepts myself and am glad to see that Google is going to touch on them as well.
I will run down my thoughts as to how each affects your search results and goals.
1. Best local results served internationally is really quite simple, I am in Italy and search Google.com for ‘Italian Pizza’ Google will typically know I am looking for a place to order pizza in Italy and serve me the most relevant local establishments first followed by regional results then national and then international.
2. Keep It Simple - Not much to go on about here - it is a derivative of Keep It Simple, Stupid! Google the term if you have further questions.
3. No Manual Intervention - No hand bans - I have said this a few times over the years, 1,000,000,000s of webpages prevents the company from manually placing sites at the top or other such non-sense accusing Google employees of nepotism.
Again it would be a logistical nightmare to manually try to manage the SERPs. Google seems to have a hard enough time keeping the Paid Search side under control.
They can hand ban those sites caught doing malicious or illegal acts. enough said.
So make sure to stay tuned to Googles Blog for the next installment.